Candy wants to get fit fast. She asks herself : “How do I start running without getting hurt?”
Her brain’s response: “Go shoe shopping!”
At the shoe store, Candy sees and army of brands: asics, new balance, Nike, saucany, not to mention these funny looking “barefoot shoes”.
She decides to go home to do some research. Wow! Amazon sells them online. Then the question hits: “What size am I again?”. Last time she took up running she was 9.5 in Nike, but the time before that she was 10 in Asics. She saw one barefoot shoe site that had videos about how to make a template of her foot for to a custom pair. But it was too much trouble.
Unfortunately for most of the Candys out there, high priced or custom fit running shoe won’t do the running for them. In fact, Candy’s foot might not fit into the factory made, mass produced pair of running shoes. Sports shoes are a joke; they’re full of gimmicks such as asics “gel” even the toe glove for five fingers or the special cushioning of saucony. Candy might be better off trail running in a plain pair of tennis shoes like the low top converse all stars than the high tech brands she saw online or at the running store. Almost any pair of walking shoes that fit her feet would serve well for running.
Candy needs to know that it’s not the shoes; it’s the runner. Athletic shoes and sport shoes can’t trail run for her. The running store wants her to think they will. They want her to believe that the shoes will magically fix all her bad bio-mechanics that they’ll make her faster, leaner, and lighter. But they won’t. The best shoes in life are free.
Don’t get me wrong, shoes are good tools for improving form. They can compensate for bad bio mechanics and keep Candy running by alleviating the strain on her foot, but they don’t solve her core issues with running.
So, I give to Candy a pair of free shoes and a few free resources about how to start running without shoes: